I have only gotten a few ARCS here and there so I’m not at all an expert on this subject and I’ve found myself a bit confused about ARCS and when you should post your review of an ARC. I only observe from other blogs so anything I share on here please don’t take as “the answer.” My objective for this post is for this to be an open forum for seasoned veteran bloggers, authors and those in publishing to discuss the purpose of ARCS and when you should post your review so that ARC-newbies, like myself, can better understand ARCs and their purpose in a way that will enhance the promotion efforts, by means of ARCs, of the publishers and authors. I mean, bloggers obtain ARCs for the purpose of promoting new releases and creating buzz (in addition to our own reading pleasure) so I think it would be beneficial for bloggers and publishers/authors to be on the same level when it comes to expections.
So, what is it that I’m confused about?
I see some people post reviews months before the book comes out and I see some people say that you should wait until on our around the release date. I understand reasoning for both—reviews in the blogosphere posted in advance help to create buzz and get people excited but posting too early is confusing to your average reader because they might forget about the book and be frustrated because they can’t go right out and buy it. I mean, I see the value in both. It also seems to help scatter the reviews of these really popular books so there aren’t 1500 reviews all posted on the release date and really does help generate buzz around the blogging community.
I’ve seen specific ARCs have strict notes from the publisher on when to post a review but other than that I feel like I haven’t seen a golden standard for this. I want to know this because I want the timing of my reviews of ARCs to benefit the author and publisher in the way they feel is most effective to their promotional efforts since they have been so kind to provide me with an ARC. They aren’t just giving me ARCs because they know I’m a poor college grad and want to make me happy. I mean, if there are any publishers out there that want to do so, feel free, but really it is more about the promotion of the book.
So these are my questions:
Bloggers, when do you post reviews for ARCs you read? Publishers/authors, how should bloggers know when to post these reviews? Is this something the blogger should be directly asking the publisher before accepting an ARC or when requesting one? Readers (non-bloggers), how do you feel about reading reviews for books that won’t be out for another six months?
Do check out The Story Siren’s Dear Publisher series as she’s interviewed some publishers on this issue!